Beacons are small Bluetooth-enabled wireless devices operating on Bluetooth Low Energy (BLE) communication technology. They continuously give out a tiny radio signal intended to be picked by devices like smartphones or tablets, which are in proximity to them. The distance may vary from few inches to few feets, though there are beacons available in the market with a range of over 200 meters. The signal strength tends to be a wee bit wicker inside closed space thereby reducing their effective range to a small extent.
How Beacons Work?
Beacons are primarily used to determine the location of devices like smartphones or tablets. Traditionally, a beacon serves as an aid to navigation by communicating important messages to devices in proximity. Beacons transmit signals continuously for devices to pick up. If the device has the relevant app installed and if it recognizes the signal, it will establish a connection with the server asking for any information worth sharing. Beacons use either iBeacon or Eddystone communication protocol to communicate with other devices. The former was introduced by Apple in 2013 whereas Google introduced its software protocol in 2015.
Since beacons operate on Bluetooth Low Energy technology, they allow marketers to deploy them practically anywhere they want to deploy it. BLE also does away with the requirement of devices to establish a Bluetooth connection to send and receive messages. It prolongs the battery life of the Bluetooth enabled devices to a considerable extent allowing them to function for years on standard coin-cell batteries.
Since beacons are easy to deploy, have long battery life and significantly more range capabilities than traditional Bluetooth devices, they open new vistas of business opportunities to marketers. They, in fact, have brought about a completely different world of location enabled possibilities. Beacons are becoming the tools of choice for a large number of retailers who wish to connect and engage actively with their present and potential customers.
Why are marketers excited?
A large number of customers regularly keep their smartphones with them, and this presents marketers with an excellent opportunity to connect with them in real time. Retailers can track the movement of customers within a retail spot, measure where they spend the maximum time and looking at what products. Armed with the relevant data they can send targeted or personalized messages to the customers informing them about various promotional schemes, upcoming events, etc.
RFID Tracking System
Radio Frequency Identification (RFID) equipment are highly efficient asset tracking system which connects you to your network and updates information in real time. The system keeps track of your assets ensuring they are not lost or misplaced.